The Brief


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To mark the UK launch of Rise of the Tomb Raider, Xbox wanted fourYouTubers, Project SyndicateOli WhiteJade Jolie and Yammy xox,  to escapefrom deepest, darkest Siberia in 48 hours in the footsteps of Lara Croft, completing a number of life-threatening challenges en route.

 

The solution


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With a tight deadline, Secret Compass  re-created the Lara Croft experience around Siberia's Lake Baikal. Using helicopters, bows and arrows, rope swings and rock climbing, the two days of action-packed adventure provided digital content for online and social media to launch the critically-acclaimed latest instalment of the Tomb Raider franchise.