The Brief


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Take a Jagermusic sponsored band to play a gig in an extreme location to provide photography; documentary-styled footage; teaser-length video; and stunning, shareable online content for digital and print outlets.  

 

 

The solution


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Four epic gigs have been staged to date over a successful four-year working relationship. These include the world's coldest gig (Siberia), the first gig on an iceberg (Greenland), a gig on the world's largest igloo (Finnish Lapland) and the world's first continuous gig played across three spectrums - air, sea and land (Norway). With extensive coverage in print and online, the Ice Cold Gig Series has now been nominated for a Music Week Award, Pro Sound Europe Music Awards and has achieved two Guinness World Records.